Wednesday, December 23, 2009

Phi to shut down


The recession has claimed another victim PHI, the six year old label based in New York, found by Susan Dell is shutting down by the end of this month. Funded by computer magnate Michael Dell's wife, Susan Dell, the label was praised by critics and adored by socialites like Vanessa Traina and Dree Hemingway. However, Lauren Sherman on the Fashion Beat reminds us that good press and exposure don't always translate into sales. read more

I personally love the Label Phi especially the most recent collections, perfect ready to wear with a unique style, but with the recession and them having painfully high price tags its not surprising really, but is a real shame as the label was slowly getting recognized and becoming a force to be reckoned with.

PHI Time Line..... 2004-2010

1 comment:

Brigitte said...

I loved Phi :'(