Friday, November 13, 2009

The world of Prada in a book


catalogue raisonné titled “Prada”. Thats right a book dedicated souly to the history of this Italian fashion house. A perfect Christmas pressie for anyone who loves PRADA.
available to purchase at and in Prada stores world wide at the price of 100 euro.

The Inside sections of the book trace Prada’s history, document the design and production process, and catalog the product Prada has introduced in the years since Miuccia Prada took over the company’s helm. The Outside section of PRADA, meanwhile, covers Prada’s various engagements with the worlds of commerce and culture, including stills from videos such as Trembled Blossoms, documentation of projects such as the Prada Transformer in South Korea and Double Club in London, photos of Prada on the red carpet and on the street, and even descriptions by eBay sellers of the Prada objets they are putting up for auction.
edited by Miuccia Prada and Patrizio Bertelli in collaboration with designers Michael Rock and Sung Joong Kim of New York City design firm

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